When you leave El Gouna, there is always something you wish you could take with you. You might save your photos, bring home a bit of sand in your bag, and promise yourself you will return soon. Still, it is much harder to bring back the feeling of slow mornings by the marina, sunny afternoons by the Red Sea, and those relaxed evenings with no plans at all.
Weeks later, something might remind you of it all. It could be the color of the water in a photo, a scent that brings back summer, or a cap you wore every day on your trip. Some places become part of your memories and make you wish you could keep a piece of them nearby.
That feeling is the idea behind Beit El Gouna, El Gouna’s official merchandise and souvenir store, opening at Abu Tig Marina at the end of October. Rather than creating a conventional souvenir shop, Beit El Gouna brings together thoughtfully designed merchandise, pieces for the home, keepsakes, and collaborations with distinctive Egyptian brands, all inspired by the colors, places, people, and Red Sea lifestyle of El Gouna.
Why “Beit El Gouna”?
“Beit” means home in Arabic, which sits at the heart of the concept. Beit El Gouna was created as a home for the town’s identity, where memories and familiar details are translated into objects you can wear, use, gift, or bring into your own space.
For residents, it is a way to bring something familiar into everyday life. For visitors, it offers a more personal take on El Gouna souvenirs, with pieces designed to remain relevant long after the holiday ends.
A Piece of El Gouna
Some of the collection is inspired by how people really live in El Gouna: days by the water, walks along the marina, sunny afternoons, and clothes that are comfortable from the beach to lunch.
El Gouna merchandise collection includes T-shirts, swim shorts, caps, bucket hats, beach towels, and accessories. In Your Shoe brings its playful design approach to clothing and headwear, while Tica’s contributes beach towels designed for a town where pool, beach, and boat days are part of everyday life.
These pieces carry the El Gouna identity without feeling like something you would only wear while you are there. That is an important part of the concept: official merchandise that can naturally travel beyond the town.
Not sure what to pack for your trip? Check out our guide on what to wear in Egypt, from the beach to town and the desert.
Bring El Gouna Home
Beit El Gouna goes far beyond clothing, with a large part of the collection dedicated to interiors and everyday objects. Think kilim rugs, beach mats, lamps, pottery, home fragrances, mirrors, tableware, artisanal soaps, and other design-led pieces.
Each piece carries a little of El Gouna’s colors, character, and spirit, bringing the feeling of the town into your everyday life and keeping a piece of it close, wherever you are.
Keep a Little Memory
Not every reminder of El Gouna needs to take up half your suitcase. El Gouna Official Store also includes smaller pieces such as tote bags, keychains, magnets, bottle holders, bags, and thoughtful gifts that are easy to take home or give to someone else.
Anakdana adds its creative touch to keychains, bottle holders, tote bags, and tissue boxes. These smaller keepsakes are an easy way to remember El Gouna, without the usual souvenir-shop feel.
El Gouna Meets Local Egyptian Creativity
One of the most distinctive parts of Beit El Gouna is its focus on collaborations with local Egyptian brands. Rather than simply stocking existing products, the store brings together established local names to create pieces influenced by El Gouna’s own identity.
The collaborations include Kahhal Kilims for kilims and beach mats, In Your Shoe for clothing and accessories, Anakdana for lifestyle pieces, Roofof for tableware, Tica’s for beach towels, Catfish Objects for lamps, Ken Sho for home fragrances, Moje Soap for artisanal soaps, and The Form Studio for mirrors.
Other pieces are also being explored for the collection, including plates and bowls by Abracadabra and El Gouna chocolate samples by Simonds. Together, the collaborations make El Gouna Official Store a distinctive addition to shopping in El Gouna, while also showcasing Egyptian creativity, craftsmanship, and design.
Find Beit El Gouna at Abu Tig Marina
Beit El Gouna will open at Abu Tig Marina placing it in one of the town’s most recognizable waterfront destinations. The location makes it easy to discover while walking around the marina, meeting friends for lunch, or spending an afternoon exploring the shops and restaurants nearby.
Whether you are looking for a gift, something for your home, or a keepsake from your time in town, Beit El Gouna adds a new stop to Abu Tig Marina shopping.
Beit El Gouna Is Coming Online Too
Abu Tig Marina store is only the first step, as Beit El Gouna will also be available online. The upcoming online store will make it possible to explore the collection and bring a piece of Beit El Gouna even when you are nowhere near the Red Sea.
Until then, the physical store at Abu Tig Marina will be the first place to experience the concept, discover the collaborations, and see how El Gouna has been translated into pieces you can actually take with you. Whether that turns out to be a T-shirt, candle, kilim, beach towel, or tiny magnet is entirely up to you.
Beit El Gouna is ultimately built around a familiar feeling: sometimes a place becomes part of your story, and you want something tangible to remember it by. Now, El Gouna has a home for exactly that.
FAQs
What is Beit El Gouna?
Beit El Gouna is El Gouna’s official signature store, bringing together clothing, homeware, accessories, keepsakes, and special collaborations with Egyptian brands inspired by the town’s identity and Red Sea lifestyle.
Where is Beit El Gouna located?
Beit El Gouna is located at Abu Tig Marina in El Gouna.
Will Beit El Gouna be available online?
Yes. An online Beit El Gouna store is planned, allowing people to explore the collection and shop El Gouna merchandise even when they are not in tow