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The arched doorway of Beit El Gouna Store, framed by bougainvillea
Beit El Gouna

Some keys take you home.
This one takes you to El Gouna.

The Signature Store · Opening soon

Come in

Beit: the Egyptian word for home, and everything it holds.

Beit El Gouna was created around a simple idea: to give the town we love a home of its own.

Inspired by El Gouna’s colours, places, people and Red Sea lifestyle, it brings together thoughtfully designed pieces and special collaborations that capture the character of the town.

Beit El Gouna, written in Arabic
La Maison Bleue in El Gouna: a long turquoise pool leading to a pavilion of scalloped archesThe sand-coloured façade of Beit El Gouna Store with striped arched doorways
La Maison Bleue, El Gouna

A house that makes room for everyone’s story.

Makers from near and far, each given a room of their own. Not a gallery, a shared house: their work lives here the way it would in yours.

  • Moje Soap
  • Kahhal Kilims
  • Ken Sho
  • Catfish Objects
  • Form the Studio
  • Roofof
  • Abracadabra
  • Anakadana

And more makers to come.

How should a home feel?

Beit El Gouna was made to be felt, not only seen. Four senses, four corners of the house.

  • Detail of a beach towel with fish, palms and starfish on a sea-blue ground

    Sight

    The light of the lagoon, carried indoors.

  • A ribbed cream candle with the Beit El Gouna label

    Smell

    A candle lit at dusk, and slowly the whole house fills.

  • Chocolate squares embossed with starfish

    Taste

    Something sweet, stamped with the sea.

  • Detail of a kilim design with arches, waves and a mermaid

    Touch

    Woven kilim and glazed clay under your hand.

El Gouna souvenir magnet showing a tower with palms and a boatAbu Tig Marina souvenir magnet with boats in the marina

El Gouna, made small enough to carry home.

Its light, its pace, its ease. Everything in the house began here.

The sand-coloured façade of Beit El Gouna Store with striped arched doorways

The door opens soon. Be the first to come home.

Something to wear, keep, gift or simply remind you of a place that always feels like home.

Follow @beitelgouna (opens in a new tab)

Take a piece of El Gouna home.

Beit El Gouna

The Signature Store